Digitization provides solutions to organizational problems, allowing business owners to gain more control over their business operations. Paper-intensive processes can mean more time, effort and money that could be better used elsewhere, and increased risk if records are lost or destroyed accidentally. Switching to digital practices can also have a positive impact on the environment by cutting down on paper use.

Actively evaluating digital technologies can help you maintain a competitive edge and improve the efficiency of your business. There are many ways you can digitize your business, including using accounting software, sending electronic invoices, promoting your business online and signing up for online banking.

Streamlining operations

One facet of your business that can benefit from being digitized is your day-to-day operations. Going paperless and using electronic communications can help you stay organized and easily access important information no matter where you are. This will help you easily sort and search for important documentation.

You can go paperless in various parts of your business. Banking, advertising and budgeting are just some of the areas where going paperless can be beneficial. Reducing paper can help your business stay organized and reduce the amount of waste you produce. Although this process is rewarding, you will want to carefully evaluate which systems make sense for your business, depending on your industry and specific needs.

Offer products and services online
Taking your business online could open up new income streams and attract more customers. If you’re primarily a product-centric business, you could sell online. . In addition, whether you sell products or services, consider listing your offerings on a website to better reach customers.

Move your paper files to a digital format
Storing your important records, including sales, customer list, vendors, tax documents and contracts on a computer could help keep them safer than only having paper copies. You could also use cloud-based programs that let you access your files from anywhere. Having all of your records in one place and easily accessible will help you find what you need when necessary and prevent the files from getting lost.

Transform your inventory management system
If your business sells physical goods, investing in a digital inventory management system could help simplify your operations. Keeping track of inventory digitally can help with accurate counting, easier shipping and identifying missing inventory. Learn more about how to manage your inventory.

Update your invoice system
Instead of printing invoices, speak to your clients or vendors about switching to digital invoicing. Digital invoicing makes it easy to view and process invoices and cuts down on your paper usage. Here’s an invoice template you can use to get started.

Automating this system can also help reduce errors, speed up turnaround times and help you stay organized. You’ll be able to quickly figure out which invoices have been sent, how much money you’re owed, when an invoice is paid and whether your customers are behind on their payments. Learn more about the basics of invoicing and recordkeeping.

Digitize your point-of-sale (POS) system
Another way to streamline your finances is to use a point-of-sale (POS) device that’s connected to a POS system. The device, such as a cash register, card reader, tablet or even just your mobile phone, is what you’ll use to process transactions. The system can store and organize all your sales information, and could even be linked to your accounting software and inventory management systems. Plus you can give customers the option to receive digital receipts instead of paper receipts.

As a result, every time you make a sale, your financial records and inventory will automatically be updated. Some POS systems will even alert your employees when you need to order more supplies and tell you which products are customer favorites. Make sure you have a strong internet connection to keep your POS online. Learn more about how to set up POS systems.

Switch to paperless banking
Online banking makes it easy to quickly check your account balances, track your money and transfer funds directly from one account to another without having to visit a bank branch. Accepting and sending payments online can save you time and may be more secure than handling large amounts of cash. Learn more about the ins and outs of banking.

Try out online budget tracking services
Budgeting is a crucial part of running a business. To help you keep track of your finances and ensure you’re always on budget, consider trying out an online budget tracking service. This is a convenient way to track your spending and saving, as well as track your progress towards larger goals. Learn more about the basics of budgeting.

Utilize accounting software
Accounting software can help you record, summarize, analyze and report your financial transactions. There are many online accounting apps and services available with a range of capabilities. Depending on your specific needs, using online software is a useful way to organize your accounting, track payments and prepare for tax time. Learn more about recordkeeping and accounting.

Maximizing promotional opportunities

Introducing digital promotion opportunities to your business could help you reach more customers and increase your earnings. By promoting your business in multiple places online, it will be easier for customers to find you. This could take the form of a website, digital marketing and other digital promotions.

Take your marketing and promotions online
You can use a variety of marketing and promotional tools and tactics to grow your business. For example, you could try creating different ads and giving each one a unique promotion code. You can then track the codes that customers use, which helps you understand which ads are worth continuing and which you should stop paying for.

With digital advertising, you can also target the specific types of people who are most likely to become your customers based on behavioral data gathered by your analytics tool, helping you make the most of your marketing budget. Learn more about methods for promoting your business digitally and measuring success.