Raise money to start or grow your business
Want to start or grow a business, but don't have the funds? After determining how much you need to borrow and what you can afford, here are some lending options to consider:
Self-funding
Otherwise known as bootstrapping, self-funding lets you leverage your own financial resources to support your business. Self-funding can come from tapping into your cash savings, money from a job or retirement accounts. If you own a home, you might be able to use your home to take out a new loan. With this arrangement, the lender will be able to take your home if you can’t afford to repay the loan.
With self-funding, you maintain complete control over the business, but you also take on all the risk yourself. If your business doesn’t work out, you might lose your retirement savings or home.
Consider how long it could take you to rebuild the savings you use, and whether you can truly afford to lose them. If you tap into retirement savings, you may have to pay a 10 percent early withdrawal penalty and income taxes on the money, and you run the risk of damaging your ability to retire on time. To be on the safe side, check with a personal financial advisor before taking action.
Friends and family
Some business owners rely on funding from friends and family members. These investors know you, the skills you bring, and your passion for the business, and they are generally rooting for you to succeed. They also may be understanding if your credit isn’t perfect.
While friends and family may be excited to help you start or grow a business, be sure to thoroughly explain the risk they’re taking by supplying funds. Also consider the risk to the relationship and what might happen if you’re unable to repay the money.
It’s a wise idea to write up a formal agreement, with terms for how you’re going to repay the loan and whether they’re buying partial ownership of the business. Depending on your relationship and how complex the agreement is, you may want to hire an attorney. Otherwise, if you both agree, a less formal written agreement that you both review and sign could work.
Loans
Many financial institutions offer loans for starting or running a small business. Be sure to shop around to compare interest rates, repayment lengths and potential loan amounts. Common loan providers are:
- Microlenders that specialize in small business loans
- Community development financial institutions (CDFIs)
- Credit unions
- Traditional banks
- Online lenders
- Peer-to-peer lenders
- Lenders that offer government-backed SBA loans
When you apply for a loan, most lenders will require you to show your business plan and a variety of financial documents. These could include bank statements and tax returns from the previous few years. If you’re starting a new business, your own finances and credit could be a major factor in the lender’s decision. Businesses that are well-established may be able to qualify for a loan based on their business finances and business credit. But, even then, the owners’ finances and credit could be a factor.
Some local and non-profit organizations may be able to help you prepare a business loan application and steer you toward the lenders in your area that generally offer business loans. Look for help at the local chamber of commerce, Small Business Development Center and SCORE.
Investors
Investors can give you funding to start your business or help take it to the next stage. This type of funding usually takes the form of venture capital investments or angel investing.
Venture capitalists usually offer larger loans to somewhat established businesses in exchange for partial ownership and an active role in the company. Venture capitalists typically:
- Focus on companies that they expect to grow quickly, such as doubling in size within a year or two.
- Invest in companies that might make tens or hundreds of millions of dollars each year.
- Don’t offer a loan. Instead, they buy partial ownership of your company.
- May offer a larger investment than you would get from traditional financing, such as a bank loan.
Venture capitalists generally invest other people’s money through a venture capital fund, and may expect a seat on the board of directors in exchange for their investment. So be prepared to give up some portion of both control and ownership of your company in exchange for funding.
Angel investors tend to focus on helping businesses that are just starting out with relatively small investments (less than $100,000). Your friends and family could be considered angel investors, but there are also individuals who invest in strangers’ businesses. Angel investors may also want to buy ownership in your company, but they tend to take a less active role in the companies they help fund.
Venture capitalist funds and angel investors have their own criteria for the types of business they invest in, the requirements for making an investment and what they hope to gain in return. But no matter who you ask for an investment, be prepared for the investor to carefully review your business plan, finances and experience (a process called due diligence).
Seller financing
Some business owners buy an established business rather than starting one from scratch. If you’re considering this path, you could inquire about seller financing. With seller financing, you have to pay for a portion of the purchase upfront (called a down payment) and borrow the rest of the money from the seller. You then repay the loan, plus interest, over time.
The benefits of seller financing are that the seller gets to earn interest on the loan, and you can be assured the seller believes in the business’s potential and future. You may even be able to negotiate a smaller loan in exchange for letting the seller keep partial ownership of the business.
You should review the loan offer carefully, and compare the payments to your business plan and budget to determine whether you’ll be able to afford the loan payments. The seller may be able to take back the business and business assets if you’re unable to repay the loan.
Crowdfunding
Some businesses are financed through crowdfunding, which involves collecting donations or investments from many people — usually online. There are three basic types of crowdfunding:
- Donations, where others invest in your business without expecting to receive anything in return.
- Rewards, where donors receive a "reward," like a free product sample, once the fundraising goal is reached.
- Equity, in which donors receive partial ownership in a new company or venture.
While crowdfunding can be a great way to increase awareness and exposure, there are risks associated with it as well. If you fail to meet fundraising goals, it can negatively impact the reputation of your business. It’s also unpredictable — while some crowdfunding campaigns are very successful, many are not.
Review your local laws before trying to raise money through equity crowdfunding. Special rules can apply to businesses that are trying to sell equity, and you don't want to break the law right as you're starting your business. If you can afford one, you may want to hire an attorney who has experience with equity crowdfunding. If not, you can thoroughly research the topic on your own, or even reach out to the government organization that oversees equity crowdfunding for help.